digital permutation

Objective: Count as high as you can with only valid digital clock times where zero can be used as a 'wild' only once during an interval of 10.

Rules: You must count in order 1, 2, 3... but zero can be placed anywhere.

Game variations: Use 24 hour clock as opposed to 12 hour clock. Allow more or less 'wild' zeros. Allow splitting of double digits (or triples, if reached).

1:23, 4:56, 7:08, 9:10, 11:12, 1:31, 4:15, 1:06.
12:34, 5:06.